Product Description

’s redesigned rosewood/spruce 700 Series guitars are the latest in the line to showcase an inspiring tonal and visual makeover. The result is a bolder musical voice with a refreshed visual aesthetic that blends rootsy appeal with warm, wood-rich details to give the series a distinctive musical personality. Tonal upgrades include a switch from Sitka spruce to Lutz spruce, which produces a powerful tonal response comparable to older, high-grade Adirondack spruce, and gives players a higher volume ceiling. Two other tone-enhancing refinements include ’s new Performance bracing and the use of protein glue for the bracing and bridge. Together with the Lutz top they optimize the tonal response, capturing all of rosewood’s classic richness and strengthening the fundamental focus. These guitars promise to give back to players everything they put in and then some. New appointment details include non-figured koa binding; a 3-ring herringbone-style rosette featuring mirrored, bias-cut Douglas fir with maple/black trim; top edge trim of bias-cut end-grain Douglas fir with maple/black accents; a new “Reflections” fretboard inlay in pale green abalone; and a new weathered brown pickguard with a matte finish. A new Western sunburst top option is also available, adding an earthy honey-brown complexion for a darker vintage look. The 712e also includes Expression System 2 electronics.

This 712e comes with a deluxe hardshell case.

Grand Concert
's Grand Concert is slightly smaller that its Grand Auditorium and yields controlled overtones, so the sound won't occupy a lot of sonic space. This is often a key consideration when other instruments are in the mix, such as in a performance or recording environment, and it allows the guitar to be heard more clearly. The Grand Concert pairs well with both 14-fret and 12-fret neck-to-body construction and offers an articulate voice with top-end chime. It's perfect for fingerstyle players and light strummers, though flatpickers are known to enjoy its tonal character too. Its intimate size makes it lap/couch-friendly, and a great fit for players who find smaller instruments more physically comfortable.

Tonewood Pairing
A guitar's top is the primary filter and distributor of vibrating string energy through the guitar, which means it has a huge impact on its sound. The 712e features Lutz Spruce, a naturally occuring hybrid of Sitka and White spruce. Sitka is the most prevalent guitar top wood of the modern era because it blends stiffness and elasticity in just the right proportions which translates into broad dynamic range with crisp articulation. Lutz spruce takes these attributes and blends them with those of White and Englemann spruce, with an end result resembling old Adirondack spruce. When combined with 's bracing architecture, guitars are more powerful, richer and louder than before. The 712e's solid Indian rosewood back and sides complement the Lutz top with sound that's made it one of the most popular tone woods ever. Rosewood produces the strongest bass response among the tone woods commonly used for guitars, with a slightly scooped midrange. Rosewood's sweeping frequency range - deep lows that assert a throaty growl with sparkling highs - rings out with bell-like, high-fidelity clarity. It yields a full-range acoustic voice with complex overtones and extended sustain.

ES2 Electronics
's ES2 is a revolutionary pickup design that delivers the latest in ’s ongoing innovation in acoustic guitar amplification. The heart of the Expression System 2 is ’s patented behind-the-saddle pickup, which features three uniquely positioned and individually calibrated pickup sensors. Because the pickup doesn't sit under the saddle, the bottom of the saddle comes in full contact with the bridge, allowing all the nuance of the guitar's tone to come through clearly whether playing acousticly or plugged-in. The location of the sensors enables a more dynamic range of acoustic sound to be captured than ever before while playing plugged-in. Together with ’s custom-designed “professional audio”-grade preamp, this system produces exceptional amplified tone and responsiveness. On stage through a PA, plugged into your favorite acoustic amplifier, or direct into recording software, the Expression System 2 faithfully conveys the voice of your guitar. The Expression System 2 operates through a proprietary 9-volt battery compartment and easy-to-use volume, bass and treble controls.

The Difference
What sets Guitars apart? Unmatched build quality, the most stable and playable necks, a vast array of tonal options, eco-conscious and ethically-sourced raw materials, and a lifetime of service and support.

Grab this topnotch today. Order now!

Custom Guitar's Friend Gold Coverage

Gold Coverage goes above and beyond the manufacturer's warranty to protect your gear from unexpected breakdowns, accidental damage from handling and failures. This plan covers your product for one, two, three or up to five years from your date of purchase, costs just pennies per day and gives you a complete "no-worry" solution for protecting your investment.

Gold Coverage Includes:

Unexpected and unintentional spills, drops and cracks Normal wear and tear Power surges Dust, internal heat and humidity

Other plan features include:

For products over $200, No Lemon Policy applies. If it fails for the same defect 3 times, it is replaced on the 4th breakdown. (Does not apply to failures due to drops, spills, and cracks) For products under $200 experiencing the above failures, a Custom Guitar's Friend gift card will be issued for the full price of the product + tax. Shipping fees covered if required for repair or replacement Plans are transferable in the event merchandise is sold Plans are renewable on new gear

*Limitations and exclusions apply. See terms and conditions for program details

Term for New Gear begins on date of purchase but does not replace the store return policy or manufacturer coverage.